🚨 Yotpo Is Deprecating Its Email & SMS Tools: What Your Brand Needs to Know Before BFCM
If you're still using Yotpo for email or SMS marketing, it's officially time to migrate.
With Black Friday/Cyber Monday just around the corner, Yotpo's decision to deprecate its email and SMS product lines has thrown many small and mid-sized D2C brands into panic mode — and for good reason.
In this post, I’ll walk you through what’s happening, what’s at stake, and what your brand needs to do right now to protect retention revenue ahead of the busiest sales season of the year.
🔧 What’s Actually Happening With Yotpo Email & SMS?
In a major product shift, Yotpo has announced that it’s sunsetting its email and SMS marketing tools — two of the most retention-critical channels in any ecommerce tech stack. Brands that built out flows, campaigns, and segmentation strategies on Yotpo now face a forced migration.
There is no mention as to when brands need to be off Yotpo - But with BFCM creeping up fast, brands should be finding a new provider FAST!
🛑 What’s At Risk If You Don’t Migrate Quickly
1. Broken Flows = Lost Revenue
Your welcome series, abandoned cart emails, and post-purchase flows are likely tied to automations inside Yotpo. When the backend stops supporting them, those essential messages may just… stop sending.
2. Inbox Placement Will Tank
Yotpo’s ESP infrastructure will likely lose sender reputation and deliverability safeguards. If you don’t warm your domain on a new platform, your emails could go straight to spam — especially during Q4's high-volume send periods.
3. BFCM Is Not the Time to Be Migrating
If you wait until October or November to move your flows, you’ll be doing it while trying to build your BFCM strategy — with no time for A/B testing, segmentation, or fixing flow gaps.
✅ What You Should Do Now
1. Choose Your Next Platform Wisely
The good news? There are great options — like Klaviyo, Attentive, or Postscript — depending on your list size, use case, and growth goals. But don’t just port your data and hope for the best.
You need a platform that aligns with your retention goals and a strategy to re-launch smarter.
2. Rebuild Core Flows — Better This Time
Don’t just copy-paste your old flows. Use the migration moment to optimize:
Welcome series (split by traffic source or offer type)
Abandoned checkout (segment by loyalty status or purchase history)
Post-purchase (product-specific education + cross-sell flows)
3. Warm Your Domain the Right Way
If you’re switching ESPs, your new platform will send from a different IP or domain. Without list warming, inboxes will flag your emails as suspicious, even if your list is healthy.
We use a gradual warming schedule and segmented reintroduction strategy to ensure our clients' open rates stay protected.
🤝 Need Help Migrating Off Yotpo?
I spent years inside Yotpo and know their infrastructure inside and out. I’ve already helped brands migrate away from Yotpo Email and SMS in under 2 weeks — with zero flow downtime and improved deliverability.
Through Adset Collective, I offer platform migration services for brands with under 200k subscribers, including:
✅ ESP selection and setup (Klaviyo, Postscript, etc.)
✅ Full flow and template migration
✅ Segmentation strategy overhaul
✅ Domain list warming and deliverability protection
✅ Optional: Loyalty program flow integration if you’re using Yotpo Loyalty
📈 Don’t Let Q4 Revenue Slip Through the Cracks
BFCM is too important to gamble with broken flows or inbox issues. Migrating from Yotpo now — with the right strategy — can actually set your brand up for a stronger, smarter Q4.
Even if you’re not ready to fully rebuild, I’m happy to do a quick audit of your current setup and make a plan for what to prioritize.
