Liam Mather, DTC email and SMS marketing strategist

Meet Liam Mather – Retention Strategist

Hey Folks, I’m Liam

Founder | Adset Collective.

📈 Where Strategy Meets Retention Results

While supporting some of the most recognizable eCommerce names, I noticed a common thread: most brands were leaving money on the table with under-optimized flows and generic campaigns.

That’s where I come in.

Through hands-on work and testing, I’ve helped brands:

  • Boost flow revenue by up to 10x

  • Improve open rates by 30%+ through deliverability improvements

  • Launch smarter segmentation strategies that reduce unsubscribes and drive engagement

  • Migrate from outdated platforms without skipping a beat

I believe good email marketing doesn’t shout. It speaks—to the right person, at the right time, with the right message.

👋 Who I Am

I’m Liam Mather, the founder of Adset Collective and a strategist who helps DTC brands turn their email and SMS channels into retention powerhouses. With a background in Customer Success at a leading email & SMS platform, I’ve had the privilege of working with top Shopify brands across North America to unlock serious growth through lifecycle marketing.

My approach is rooted in one question:
How do we make emails and texts feel personal again—at scale?

I started Adset Collective to answer that question.

🛠️ What I Specialize In

Here’s what I bring to the table:

  • Automated Flow Optimization
    Turn basic flows into personalized revenue machines.

  • Email Deliverability Audits & Fixes
    Keep your emails in the inbox—and out of spam.

  • Customer Segmentation & Targeting
    Move beyond batch-and-blast with behavior-based segmentation.

  • Platform Migrations
    From Klaviyo, Yotpo, Attentive, and more—without losing momentum.

🤝 Why Work With Me?

I don’t believe in tearing down what’s working. I help you build on it—with strategy, personalization, and scalable systems that align with your brand identity.

Whether you're a brand with 10,000 subscribers or 200,000+, Adset Collective was built to serve growing teams who need expertise without bloated retainers or cookie-cutter templates.

Let’s elevate what you’re already doing—and unlock what’s next.

💬 Ready to Make Retention Your Growth Engine?

Let’s build something powerful together.
👉 Book Your Free Flow Audit
👉 Explore My Services

FAQs About Liam

  • In his tenure at Yotpo as a Customer Strategist, Liam has supported brands like Crunchi Beauty, Makesy and Peace Out Skincare, helping them overhaul their flow networks, boost engagement, and recover inbox placement.

  • Adset Collective works best with DTC brands under 300k subscribers who want hands-on guidance without big-agency red tape.

  • Absolutely. A key skill Liam used while working with brands at Yotpo is optimizing Email design for inbox placement and the psychology of email marketing with subscribers. Liam has taken emails from 0-100 in fast paced environments.