Expert Services
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Expert Services ✧
Email Deliverability Reputation Repair
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Email deliverability health is all about ensuring your emails land in your customers’ inboxes, not their spam folders. By optimizing your email practices, you ensure your messages reach the people who want to hear from you, driving higher engagement and revenue.
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With evolving email algorithms and spam filters, it’s crucial to get your emails in front of the right people at the right time. Marketers who send to their entire list without considering engagement risk damaging their reputation, which can lead to emails being sent directly to spam.
Fact: 7/10 major brands have poor deliverability reputation, and lack the knowledge on how to fix this.
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At Adset Collective, we specialize in email deliverability health, offering a tailored approach to your brand’s unique needs. With our expertise in the technical side of email marketing, we ensure your emails stay in inboxes—boosting open rates, conversion rates, and ultimately, revenue.
Subscriber List Growth
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Expanding your email and SMS subscriber base by targeting new on-site traffic with unique incentives that encourage sign-ups. Adset takes a unique approach called subscriber diversification to help brands capture more subscribers through a multi-channel approach. (ie. Paid ad’s or social media) This ensures that your subscriber list doesn’t stagnate or degrade, but continues to grow with engaged and relevant new subscribers.
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For D2C brands, your email and SMS lists are valuable assets. The larger and more engaged your list, the greater your potential for revenue generation. As your list grows, you gain access to more opportunities to convert leads into customers. Without an active and fresh list, you risk falling victim to poor engagement rates, which can harm your deliverability reputation and overall marketing effectiveness.
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At Adset, we believe in "subscriber diversification"—an approach that goes beyond just on-site sign-ups. We help you create targeted incentives that appeal to your audience across various channels, ensuring you're reaching potential subscribers wherever they are. Whether it's through social media, partnerships, or other channels, we bring in new, engaged subscribers while cleaning out old, unengaged ones. This keeps your list fresh, active, and primed for success. By maintaining a dynamic and healthy list, you’ll see better engagement, higher conversion rates, and stronger customer loyalty.
Automated Flow Series Optimization
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These can include flows like abandoned cart reminders, welcome series, post-purchase follow-ups, and more. The goal is to automate communication, ensuring customers receive timely, relevant content based on where they are in their journey with your brand. Without these flows, you risk missing out on opportunities to engage customers who are ripe for conversion.
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Basic, catch-all automated flows—like a generic abandoned cart reminder—simply don’t convert like they used to. Customers are now more sophisticated and expect communication tailored to their specific behavior, interests, and lifecycle stage. Personalized flows are essential because they:
Drive higher engagement and conversion rates by speaking directly to customer needs.
Make customers feel valued and understood, improving retention and long-term loyalty.
Leverage data-driven insights, which helps your brand deliver timely, relevant content that maximizes revenue.
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At Adset Collective, we believe in transforming your basic flow series into hyper-personalized, multi-journey experiences that feel less like marketing and more like a conversation. Rather than a one-size-fits-all approach, we create custom journeys based on every data point available, allowing us to target customers at different stages of their journey with tailored content.
For example, instead of a generic abandoned cart flow, we build 4, 5, or even 6 distinct paths that cater to different behaviors, such as:Abandoned checkout (high value vs. low value carts)
First-time customers vs. loyal customers
Different product categories or interests
By offering a more personalized and dynamic experience, we ensure your emails don’t just reach your customers—they resonate with them. This maximizes your revenue while ensuring that your brand’s communication feels authentic, relevant, and engaging.