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Our Flow Optimization Packs are designed to optimize your email marketing strategy by focusing on the 3, 6 or 10+ of your most critical flows to your brands bottom line. We work closely with your team to audit, design, and implement highly personalized email journeys that drive retention, increase conversions, and maximize ROI.
Process overview:
Flow Network Audit & Guidance: We begin by conducting a comprehensive audit of your existing email flow network. Based on this review, we'll provide you with expert guidance on the three key flows that offer the highest potential for optimization and ROI improvements.
Collaborative Content Curation: Adset will work with your design team or leverage your existing email templates to create custom content that aligns with your brand’s identity. Each email will be visually tailored to match the unique needs of the customer journey.
Personalized Customer Journeys: We’ll align on the specific customer journeys within each flow. For example, an abandoned checkout flow could include multiple paths based on purchase history and loyalty program membership. Every email in these flows will be personalized, ensuring customers feel recognized and engaged according to their status with your brand.
Flow Optimization Presentation & Feedback: Once the flows are mapped out, we’ll present the optimized flows to you for feedback. If there are any aspects that don’t meet your needs, we’ll collaborate closely to fine-tune the flows to your exact specifications.
Launch & Ongoing Monitoring: After the flows are launched, we’ll continue to monitor their performance for 90 days to ensure they are delivering results. This ongoing support guarantees satisfaction and ensures the flows are performing as expected.
With the Flow Optimization Packs, you’ll see improved email performance with minimal effort, driving sustainable growth and delivering a highly personalized experience for your customers.