The mind behind Adset Collective
Liam, an e-commerce marketing expert with the tools to turn even the worst email performance around. With years of experience working both on the brand, and tech provider sides, Liam has taken the biggest, and smallest, brands from domain despair to revenue generating powerhouses.
The Adset method ❊
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First, we must establish a healthy domain reputation before your emails can generate you revenue. This is priority 1 in the adset collective fool proof method.
We look at:
Deliverability metrics and domain reputation
Flow performance across lifecycle stages
Subscriber engagement patterns
ESP infrastructure and platform fit
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Once we’ve got the data, we rebuild (or enhance) your automation engine around your actual customer behavior—not a one-size-fits-all template. That means highly personalized flows, curated audience segmentation, and clear prioritization of what will deliver the most ROI first.
This includes:
Multi-path flow redesign based on lifecycle and loyalty status
Targeted list growth strategies tied to conversion intent
Refined segments to boost inbox placement and reduce fatigue
High-converting copy + content that stays true to your brand voice
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This is where retention becomes a revenue engine. With your new infrastructure live, we run consistent performance monitoring, A/B testing, and optimization sprints to drive compounding gains in flow revenue, subscriber growth, and customer LTV.
Ongoing efforts include:
Monthly optimization reviews of top revenue-driving flows
Deliverability performance tracking
Expansion into new journeys (winbacks, loyalty, replenishment)
Continuous list cleaning and engagement optimization
Why This Works ❊
Because your customers aren’t generic—and your emails shouldn’t be either. The Adset Method is designed to turn your retention marketing from an afterthought into your most profitable channel. Get a free audit today to find out for yourself!